Objectives
- Plan, execute, and manage all digital marketing for Wowelse Brand Studio, including SEO, SEM, email marketing, and social media.
- Establish and execute a digital marketing strategy to distribute content.
- Work with and manage a team of writers, marketers, and other stakeholders to maintain Wowelse Brand Studio’s digital presence.
- Maintain consistent brand messaging across all social channels.
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience.
- Create and maintain an editorial calendar to deliver targeted content.
Responsibilities
- Create and manage content for wowelse brand studio social media, emails, and other forms of digital communication.
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
- Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
- Develop and monitor campaign budgets.
- Stay up to date on the latest social media trends, and implement them in Wowelse Brand Studio’s marketing campaigns
Skills and qualifications
- Social media savvy, with a passion for staying on top of trends
- Strong sense of creativity, imagination, and innovation
- Excellent interpersonal skills, with the ability to collaborate with other departments
- In-depth knowledge of various social media platforms and best practices
- Ability to analyze consumer metrics, reports, and trends
- Strong project management and managerial skills
Preferred qualifications
- In-depth knowledge of current digital trends
- Experience in digital marketing, or a related field
- Proficiency in photo and video editing software
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Analytical mind, with a passion for measuring data
How to Apply
To apply for this position, send an email to hr-operations@wowelse.com with “Senior Digital Marketer” in the subject line. In the email, make sure to include your resume (in word or PDF preferred), cover letter, and any additional information you would feel relevant for this role.